As more and more people, especially Gen Z, are facing overworking and burnout, we launched Heineken’s new positioning “For a fresher world” with a campaign that reminds everyone that logging off can be easier than they think.
Com o crescimento dos burnouts e do overworking na Gen Z, lançamos o novo posicionamento da Heineken, “For a fresher world” com uma campanha que nos relembra a todos o quão fácil é desligar do trabalho.
HEINEKEN
The Closer
Publicis Milan
2022
AD → João Araújo, Santi Urso CW → Ruben Barros, Christopher Penman CD → Luca Boncompagni, Diego Tardani ECD → Andrey Tyukavkin, Eoin Sherry, Milos
Here’s the launch film directed by Francois Rousselet.
Launch Film
We launched The Closer like a real-life tech device with a pretentious product release campaign that made every Apple product jealous
Product Release video
The design, the packaging, and specs were inspired by the biggest overworking device in the corporate world.
Product design
