RUBEN DE BARROS
Meguppa_5.jpeg

Renault | Meguppa

For some people, silence seems to have taken away the excitement behind the wheel.  To prove to them that silence can be electrifying, we created, recorded, and produced a song inside the new Renault Megane E-TECH 100% Electric.

Para muitos amantes do automobilismo, o silêncio dos carros elétricos retirou o prazer de conduzir. Foi por isso que para provar que o silêncio pode ser poderoso, criámos, gravámos e produzimos uma música dentro do novo Renault Megane E-TECH 100% Eletrico.

RENAULT
Meguppa
Publicis Milan
2022

AD → João Araújo CW → Ruben Barros ACD → Anitta Merlin, Dario Citrini ECD → Andrey Tyukavkin, Riccardo Fregoso, Selim Unlusoy

 
 
 

On board of the car, equipped like a real recording studio, the Fast Animals and Slow Kids recorded their version of a great music classic: GET UP (I Feel Like Being a) Sex Machine by James Brown. The result is MEGUPPA, a rock hit with an 'electric' twist that is streaming on every music platform.

Music streaming

This immersive performance, set on a motor racing track, reinterprets an iconic ad and shows that, from the 1990s to today, some things have changed to suit the new present.

Videoclipe